Ideation, UX Process, Prototype, All 3D Animation
Time Line
June- September 2024
Team
Batuhan Sutbeyaz - Transportation Systems Design
Bianca Zhuang - Product Design
Effie Zhu - Interaction Design
Sam Lu - Product Design
1212121211121212e of Design's Interaction Design MDes program.
A compact, AI-powered robotaxi designed for San Francisco.
It anticipates your needs, enhances lifestyle efficiency, and seamlessly connects you with the city.
Primary Research
/ Ideation
01
Insights Cluster
02
Ideation Cluster
03
HMW Cluster
/ User Interview
Design Objective
Problem Statement
How can we reconstruct the ride-hailing experience without drivers?
How can we reimagine mobility to deliver an intuitive experience that meets each user's personalized needs and enriched local insights?
Secondary Research
/ Problems of San Francisco
01
Limited Public Transportation Coverage
Public transit has restricted service areas and limited operating hours, failing to meet commuter demands.
02
Insufficient Last-Mile Solutions
There’s a gap between transit hubs and final destinations, making travel inconvenient.
03
High Ridesharing Costs
Ridesharing fares start at $15+, with San Francisco and San Jose ranking #3 and #5 among the most expensive cities in the U.S. for transportation.
04
High Cost of Car Ownership
San Francisco residents face an annual parking fee of $2801 and an average gas price of $4.97, creating significant financial pressure
05
Growing Commute Demands
120,000 commuters enter the Bay Area daily; 33% commute 15-29 minutes, and 24% commute 30-44 minutes.
06
Massive Tourist Influx
As a top tourist destination, San Francisco attracts over 21 million visitors annually, increasing the strain on transportation systems.
/ Competitive Analysis
Rideshare (Uber & Lyft)
- On-demand usage flexibility to request rides anytime.
- Ability to communicate directly with drivers to meet specific needs.
- High cost, making it expensive for regular use.
- Long wait times during peak hours.
- Rider experience varies, depending heavily on the driver.
Autonomous Ride (Zoox & Waymo)
- Consistent and unified rider experience.
- Strong focus on safety and privacy.
- Extremely expensive, limiting accessibility for most users.
- No immediate help available from attendants or drivers.
- Limited coverage areas, reducing convenience for broader usage.
Public Transportation (SFMTA)
- Low cost, making it highly affordable for most commuters.
- Covers a relatively large operational area.
- Unreliable schedules, often causing delays.
- Falls short on safety and hygiene standards.
- No privacy, leading to a less comfortable experience.