Spatial computation for in-car experience
It all began with a single question:
How might we use AR to rethink what's possible inside the car?
What if we can place virtual content in the real-world environment?
In this way, AR glasses can do more...
- Large movable field of view
- Great extension to a regular head-up display
- Entertainment for the passenger (Immersive experiences, Enhanced gaming, 3D videos)
- Improve safety for the driver (Display driving-relevant content where you need itKeep eyes on the road
Advantages of BMW AR Glasses over in-car displays
Display Content where you want
- AR glasses have a huge field of view compared to in-car displays. Content can be placed anywhere in the environment.
Personalized content for everyone
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Customized content for everyone in the car, transforming every ride into the most unique experience.
Immersive riding experience
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Virtual elements blend seamlessly with the real world to create fully immersive experiences.