Hongming Li

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A multidisciplinary designer working at the intersection of emerging technology, spatial design, and human-centered systems. Combines prototyping, design strategy, storytelling, and visual design with strong execution and problem-solving skills to create impactful AR/VR/XR and HMI experiences.

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My journey in design and art originated in the realm of architecture, where I gained a profound understanding of the role of design in mediating between space and stakeholder dynamics. This solid foundation has driven me to explore the broader societal impacts of design, particularly in community engagement and cultural intervention projects. Integrating investigative methods with design thinking, I've leveraged compelling storytelling as a key catalyst for innovation.

The shift towards digital media and virtual reality reflects my recognition of the transformative potential of technology. With extensive experience in spatial design and 3D creation, I've focused on crafting immersive interactive experiences, combining software and hardware to produce captivating visual narratives. In my Media Design Practice (MDP) studies, I used Speculative Design as a tool to deeply explore the multifaceted impacts of technological advancements on ethics, the environment, and socio-economics, particularly through my thesis, which examined the potential of AR technology for redistributing labor in the gig economy's transitional phase, aiming to provide workers with greater income and safety support.

My tenure at BMW's Innovation Lab allowed me to apply my intricate understanding of space, experience, and narrative as a full-stack XR interaction designer and developer, exploring the potential of XR to enhance human-vehicle interaction experiences. My capabilities extend beyond creative realization to coordinating teamwork, balancing time and budgets, and combining mature ideas with corporate values and standards through strategic content creation, thereby exceeding expectations.