An artist, designer, and creative developer with an MFA in Media Design from Art Center, merging a rich architectural background with profound expertise in spatial design, 3D creation, and AR technology. Skilled in crafting immersive digital narratives through innovative projects at BMW's Innovation Lab and comprehensive Media Design Practice studies, I excel in utilizing storytelling and interdisciplinary approaches to address socio-economic and environmental issues, championing the fusion of technology, design, and social impact for a sustainable future.
Beginning my design and art journey within architecture, I've cultivated a deep understanding of how design mediates spatial and stakeholder dynamics, leading me to explore its broader societal impacts through community engagement and cultural intervention. My transition to digital media and virtual reality, fueled by an MFA in Media Design from Art Center, has been driven by a desire to harness technology's transformative power. Through immersive AR/VR projects and speculative design, I've probed the ethical, environmental, and socio-economic ramifications of technological advancements, notably in my thesis focusing on AR's role in reshaping the gig economy for enhanced worker support.
My experience at BMW's Innovation Lab further solidified my expertise as a full-stack XR designer and developer, where I leveraged spatial, experiential, and narrative understanding to pioneer enhanced human-vehicle interactions. This role honed my ability to integrate complex user insights with strategic design processes, emphasizing teamwork, strategic content creation, and a commitment to driving social and environmental change through design and technology.
My journey in design and art originated in the realm of architecture, where I gained a profound understanding of the role of design in mediating between space and stakeholder dynamics. This solid foundation has driven me to explore the broader societal impacts of design, particularly in community engagement and cultural intervention projects. Integrating investigative methods with design thinking, I've leveraged compelling storytelling as a key catalyst for innovation.
The shift towards digital media and virtual reality reflects my recognition of the transformative potential of technology. With extensive experience in spatial design and 3D creation, I've focused on crafting immersive interactive experiences, combining software and hardware to produce captivating visual narratives. In my Media Design Practice (MDP) studies, I used Speculative Design as a tool to deeply explore the multifaceted impacts of technological advancements on ethics, the environment, and socio-economics, particularly through my thesis, which examined the potential of AR technology for redistributing labor in the gig economy's transitional phase, aiming to provide workers with greater income and safety support.
My tenure at BMW's Innovation Lab allowed me to apply my intricate understanding of space, experience, and narrative as a full-stack XR interaction designer and developer, exploring the potential of XR to enhance human-vehicle interaction experiences. My capabilities extend beyond creative realization to coordinating teamwork, balancing time and budgets, and combining mature ideas with corporate values and standards through strategic content creation, thereby exceeding expectations.