Legacy
Information matters. Beyond HUD
BMW has consistently led advancements in augmenting driving experiences with digital information. In 2003, BMW introduced the groundbreaking Head-Up Display (HUD) in the 5 Series, projecting critical driving data directly onto the windshield. By 2015, BMW took another innovative leap with the MINI Augmented Vision concept—AR eyewear designed to enrich the passenger experience through dynamic, real-time visuals.
As technology rapidly evolves, our Innovation Lab in 2023 is committed to furthering BMW's pioneering legacy. Reflecting on these historical milestones and analyzing current industry developments, we pose the question:
How can augmented reality further enhance and redefine the in-car experience?