BMW HMI | Hongming Li

Context I joined the BMW Innovation lab located in Munich, Germany, working on shaping the future vision of vehicle experience.

As part of a design-driven researching team, we explored how XR as a medium can enhance communication between the vehicle and its passengers, to create a more cozy and immersive in-car experience.

Detailed case study under NDA

This project is currently under a non-disclosure agreement. A more comprehensive breakdown of the research, design, and prototyping process is available upon request.

GG: Hongming has things done like a beast