BMW HMI

A Glimpse into
Future Mobility Innovations at BMW

Role XR Interaction Design Intern
Timeline February - December 2023
Tools Blender, Unity, Stable Diffusion, After Effects, Mapbox, Rokoko, XREAL
Context I joined the BMW Innovation lab located in Munich, Germany, working on shaping the future vision of vehicle experience.
As part of a design-driven researching team, we explored how XR as a medium can enhance communication between the vehicle and its passengers, to create a more cozy and immersive in-car experience.
BMW AR ride development photo 1
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BMW AR ride development photo 1
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Detailed case study under NDA

This project is currently under a non-disclosure agreement. A more comprehensive breakdown of the research, design, and prototyping process is available upon request.

Team photo

GG: Hongming has things done like a beast