Choy is designed as a product and service experience that helps people discover, grow, and share culturally meaningful vegetables through local gardens. The product brings together community building, guided planting, and shared stewardship in one experience.
Product Flow
The project explores how hosts and gardeners can meet through a clear digital flow, making participation feel approachable while maintaining trust, guidance, and a strong sense of community.
Interface System
The interface language balances warmth and clarity. It supports practical gardening actions while keeping the experience rooted in cultural familiarity and neighborhood exchange.
Service Ecosystem
Beyond a single app flow, Choy proposes a broader network of hosts, gardeners, and shared resources. The experience is intended to grow over time through repeated care, participation, and local knowledge exchange.
