Parade your Luck

Parade your Luck

Tag AR Filter, Snapchat, Urban Intervention
Tool Lens Studio, Blender, Illustrator
Year 2022
Context In most instances, people look to parades to bring good fortune to the city, praying for luck amidst collective joy. However, under the impact of COVID-19, the vibrancy of Los Angeles has been severely hindered, leading to the cancellation of many events, including the iconic Pasadena Rose Parade. Against this backdrop, my project employs AR filter technology with the aim of bringing back lost good fortune and joy to Los Angeles.

A Parade for Luck

Parade overview

The pursuit of good fortune is a ubiquitous aspiration, yet the ways in which it is sought and expressed vary dramatically across different cultural backgrounds. Los Angeles, as a melting pot of immigrant narratives, presents a vivid and expansive panorama of these cultural interpretations.

As a newcomer in this city, my role is to navigate and interweave these diverse cultural elements, blending them with my own experiences to forge a new understanding. My project is dedicated to amalgamating these varied cultural expressions of good luck, creating a parade experience that resonates with a collective harmony.

Detect Bad Luck

Bad luck detection demo

Have you ever felt that your life is surrounded by various forms of bad luck?

In the global metropolis of Los Angeles, where faith and culture converge, complex notions of misfortune are cultivated. What you consider ordinary in your daily life may be perceived as an ominous sign by others. Utilizing cross-cultural research and machine learning technology, we have unveiled the often overlooked elements of misfortune in life, further exploring how to mitigate these unfortunate aspects.

By analyzing symbols and emblems of luck and bad luck in different cultures—often closely associated with folk beliefs, legends, or history—we reveal a crucial fact: a lack of understanding of these cultural contexts may lead people to inadvertently destroy what others cherish as symbols of good fortune.

Agents of Fortune

After an in-depth study and summarization of common auspicious elements across various cultures, I have created a series of 'Agents of Fortune'. These agents are a composite of assorted symbols of good luck, enabling users to effortlessly disseminate representations of fortune throughout the urban landscape via AR technology filters.

This initiative serves not only as an innovative act of bringing good luck to the city but also as an academic practice aimed at enhancing mutual understanding and integration among users from diverse cultural backgrounds.

Lucky Poo agent

Lucky Poo

"mucha mierda"

Shiney Horseshoe agent

Shiney Horseshoe

Four-leaf clover / Horseshoe / Jade

Healthy Elephant agent

Healthy Elephant

Peach / White Elephant

Rich Toad agent

Rich Toad

Jin Chan / Sycee / Fehu / Acorn

Diligent Neko agent

Diligent Neko

Maneki-neko

Protective Key agent

Protective Key

Tortoise shell cat / Key

Parade good luck!

Embark on a journey of serendipity with our Parade of Fortune! Here's how to weave magic with the filter: Seek out the undercurrents of misfortune lurking within the city's fabric. Upon discovery, summon the Agents of Luck with a mere touch. Gently guide these harbingers of fortune, adjusting their orientation and trajectory, to tailor blessings with precision.

Seeking a specific charm of prosperity? Enlist the aid of companions to position these auspicious symbols on your behalf, crafting a tapestry of targeted blessings that resonate with your unique narrative.

Parade your luck in action
Snapchat lens snapcode